About PR Collective

PR Collective is an independent collective of experienced freelancers specialising in PR for the publishing, arts and culture sectors.

The PR Collective’s strength is its shared experience in conjunction with a personal and individual approach to client relationships. We are a collective of individuals at the top of our profession, we are not a PR company. As independent PR freelancers we collaborate to develop effective media campaigns to navigate the ever changing world of the media, delivering first class campaigns for the publishing, arts and culture sectors.

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Katherine Stroud

Katherine Stroud, PR Collective Founder, is an independent Public Relations Consultant who specialises in the fields of Literature, Culture and Campaigning. She has worked in PR for over 14 years beginning in the PR department of Random House before joining Penguin six years later. Katherine has worked with many prestigious authors on the Random House, Vintage division lists including Henning […]

Sue Amaradivakara

Sue, PR Collective Co-Founder, has worked in books and arts publicity for nearly twenty years. She left Random House in Jan 2013 to work as an independent publicist and since then has worked on a wide range of high profile projects including The Examined Life by Stephen Grosz, (three months in the Sunday Times bestsellers lists); The […]

Becke Parker

Becke Parker, PR Collective Co-Founder is an experienced book publicist having worked in commercial publishing for many years.  As Commercial Publicity Manager at Michael Joseph Penguin, Becke delivered high profile campaigns across fiction and non-fiction, including Sue Townsend, The Hairy Bikers, Ronnie Corbett, Claudia Roden, Lucy Cavendish and the Healthy Penguin health and lifestyle list.  As a freelance publicist […]

PR Collective’s current campaigns

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After Andy book cover

After Andy

After Andy is Natasha Fraser-Cavassoni’s insider’s account of working in Andy Warhol’s studio and Interview magazine, and explores Warhol’s impact on the art world, pop culture, society, and fashion—and how his iconic status gave rise to some of our most influential tastemakers today. Natasha Fraser-Cavassoni met Andy Warhol when she was sixteen, and then on and off over the […]

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STEFG LOGO 2018

JUDGES ANNOUNCED FOR THE WORLD’S RICHEST SHORT STORY PRIZE

A prestigious and highly experienced panel of judges has been announced for the world’s most valuable prize for a single short story. The judging panel for the 2018 Sunday Times EFG Short Story Award will comprise former journalist and bestselling author Sebastian Faulks; award winning novelist and short story writer Petina Gappah; acclaimed author and […]

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Atlas of Beauty Jacket

The Atlas of Beauty

The Atlas of Beauty is a mirror of our diverse societies and an inspiration to all women to remain authentic, showing that beauty has no rules. It contains 350 photographs of women from over 50 countries, with captions that reveal each woman’s unique story and environment.  Since 2013 Mihaela Noroc has travelled the world with […]

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