The science of persuasion explained

In his ground-breaking new book Professor Robert Cialdini offers revelatory new insights into the art of winning people over. It isn’t just what we say or how we say it that counts, he argues, but also what goes on in the moments before we speak. Effective persuasion requires effective pre-suasion.


Frequently regarded as the ‘Godfather of influence’, Cialdini’s New York Times bestselling book Influence swiftly established him as the world’s foremost authority on the science of persuasion.  It has sold over 3 million copies and has been translated into 30 languages.  Warren Buffett declared Influence to be among his favourite business books, and it has also won plaudits from such major thinkers and writers as Daniel Kahneman, Daniel Pink, Tom Peters and Chip Heath.


His forthcoming book Pre-Suasion draws on a series of compelling case studies and a profound understanding of human psychology to explore those key seconds that determine the success of an attempt to influence, persuade or win over. As such it will be of invaluable practical help to people such as advertisers, publicists, fund-raisers, recruiters – even parents negotiating with recalcitrant children. At the same time it will reveal to the general reader the pre-suasive ploys used by successful influencers – from marketers to politicians – to ensure that their message gets across.  For full details visit the Pre-Suasion campaign page.




Mara Wilson to publish searingly honest collection of personal essays

Introducing a witty, perceptive and refreshingly candid new literary voice – Mara Wilson, the beloved child star of Matilda and Mrs Doubtfire, writes openly about her experiences growing up on film sets and finding her place in the world in her forthcoming book Where Am I Now?  For details visit the campaign page.


“Every time Mara Wilson opens her mouth, we like her even more.” The Huffington Post


“Wilson is more compelling as an adult than she was a child. Her writing is sharp, funny, and critical of the film industry and expectations placed on women who live their lives in public.” –

“The coolest girl to ever dump Hollywood.” -Refinery 29

“Growing up, I wanted to BE Mara Wilson. I always loved that she portrayed strong characters, especially as a female, even as a young child. Where Am I Now? is a delight.” – Ilana Glazer, co-creator and star of Broad City

“Former child star Mara Wilson has grown up to be a moving, funny, and thoughtful storyteller. Well, not up. As I understand it, she’s still approximately the same height.” -Megan Amram, comedian and author of Science . . . For Her!

“You don’t have to be a fellow neurotic Jew who grew up in Southern California to adore this book. Though Mara Wilson’s childhood was unique, the themes of Where Am I Now? are universal.” –Rachel Bloom, creator and star of Crazy Ex-Girlfriend 




Textbook Amy Krouse Rosenthal

Delighted to be working on this truly innovative memoir from the bestselling author of ‘ Encyclopedia of an Ordinary Life’ . This is the first book to offer an additional layer of reader engagement via text messaging as well as her usual distinct blend of observational humour and wistful reflections on life.   9781101984543(1)

Jonathan Tel wins the 2016 Sunday Times EFG Short Story Award


Jonathan Tel has won the 2016 Sunday Times EFG Short Story Award with ‘The Human Phonograph’, a beautifully observed story of a marriage lived in the shadow of the Chinese nuclear weapons programme of the 1960s. He was previously shortlisted in 2014 for his story, ‘The Shoe King of Shanghai’.

Tel beat off strong competition from five other exceptional writers – this year’s was a truly international shortlist of great breadth and skill. Alongside Tel, it comprised American Edith Pearlman, author of over 250 works of short fiction; the Irish writer Colum McCann, Man Booker longlisted author of Transatlantic; Zimbabwe’s Petina Gappah, winner of theGuardian First Book Award and longlisted for the Baileys Prize 2016; American writer Alix Christie and Canadiannovelist Nicholas Ruddock, both of whom set their stories in European cities.

‘The Human Phonograph’ is set in the mysterious Factory 221 in Qinghai and examines the relationship between a husband and wife who have not seen each other for seven years.

Judge and best-selling author, Rose Tremain commented, ‘The hesitant relationship between a husband and wife who barely know each other forms the basis of this troubling, well-wrought story, set on a Chinese nuclear base in the 1960s and 70s.  But it is the image taken from the title – of a man who, in a silent, punitive and desolate world, can remember the old songs and sing them perfectly every time – that elevates it to something truly memorable. The decision to award the prize to this work was unanimous among the judges and we all feel that Jonathan Tel has a bright future as a fiction writer’.

Andrew Holgate, judge and literary editor of the Sunday Times said, ‘Jonathan Tel’s winning story is a remarkable and very moving feat of storytelling and it’s all the more remarkable when you consider the huge number of entries we had this year – over 800, a record for the prize.’

The winner was announced at a gala dinner hosted by EFG at Stationers’ Hall in London on Friday 22nd April.

The 2016 Sunday Times EFG Short Story Award is the world’s richest prize for a single short story. This, its seventh year, sees the award again cementing its reputation for showcasing both established and emerging writers.

As winner, Jonathan Tel will receive £30,000. The five other shortlisted writers will each receive £1,000.

This year’s judging panel comprises broadcaster and novelist Melvyn Bragg; critic and commentator Alex Clark; novelist and short story-writer Mark Haddon, and award-winning author Rose Tremain. Andrew Holgate, Literary Editor of TheSunday Times, completes the line-up, alongside the non-voting chair of judges Lord Matthew Evans, who co-founded the award in 2010.

Readers can read the winning and shortlisted stories on the new website for the

Irvine Welsh kicks off The Live Blade Tour at Huddersfield Literature Festival

One of the most influential novelists of his generation, Irvine Welsh, will be appearing at the University of Huddersfield on Sunday 3rd April as part of the 2016 Huddersfield Literature Festival.  This is the first event of Welsh’s UK The Live Blade Tour for his long-awaited new novel The Blade Artist, which is published on April 7th by Jonathan Cape.  The Blade Artist sees the dark past of Trainspotting character, Begbie, catch up with his reinvented present-day self.  Welsh will appear in conversation discussing the novel and his career. 

The author of ten novels, Welsh came to prominence with his debut Trainspotting (1993), which was successfully adapted for stage and screen.  A film adaptation of Filth was released in 2013 and Porno (sequel to Trainspotting) will start filming this year, with the original cast and director Danny Boyle.

Irvine Welsh in conversation with Nick Ahad
Diamond Jubilee Lecture Theatre, Business School,
University of Huddersfield, Queensgate, HD1 3DH

Sunday 3rd April 2:30pm

Tickets: £10 / £5 concessions
Telephone 01484 430528

The Sunday Times EFG Short Story Award


Three men and three women from five countries and across three continents make up a truly international six-strong shortlist for the 2016 Sunday Times EFG Short Story Award. The shortlist comprises American Edith Pearlman, author of over 250 works of fiction; the Irish writer Colum McCann, Man Booker longlisted author of Transatlantic; Zimbabwe’s Petina Gappah, winner of the Guardian First Book Award and now longlisted for the Baileys Prize 2016; Jonathan Tel, the British winner of last year’s Commonwealth Short Story Prize; and American writer Alix Christie and Canadian novelist Nicholas Ruddock, both of whom set their stories in European cities.

Judge and best-selling author, Mark Haddon commented, ‘Judging literary prizes can be a bruising experience but this was a shockingly uncontentious and wholly enjoyable experience. I think we could all have happily extended the process to a few more meetings in order to sit around and talk about stories. It was also interesting and salutary for a writer of short stories, to note the breadth of often contradictory qualities that different members of the panel expected a really good short story to demonstrate. The lesson being: don’t expect to please every reader but whichever kind of reader you’re trying to please, make your story as near perfect as you can. Rewrite and edit, rinse and repeat.
Irrespective of whether a particular story touched us, I think we all came to appreciate writers who had ironed out all those snarls and glitches which litter every writer’s early drafts and produced a final draft which felt truly finished.’

Andrew Holgate, judge and literary editor of the Sunday Times said, ‘What impressed me most about this year’s shortlist is the sheer variety of form and subject matter, from Colum McCann’s gripping piece of meta-fiction to the dreamlike qualities of Nicholas Ruddock’s The Phosphorescence and the nostalgia of Edith Pearlman’s Unbeschert. Interwar New York, a hair stylist in Africa, a dacha near East Berlin and a research station in China’s nuclear weapons programme – quite some breadth, in a collection of exceptionally accomplished stories. Picking a winner will be immensely difficult.’
The 2016 Sunday Times EFG Short Story Award winner will receive £30,000, the world’s richest prize for a single short story. Regularly attracting talent from around the world, this year’s shortlist again reflects the prize’s global reach.
The six shortlisted writers and the titles of their short stories are:

‘The Dacha’ by Alix Christie
‘The News of Her Death’ by Petina Gappah
‘What Time is it Now, Where You Are?’ by Colum McCann
‘Unbeschert’ by Edith Pearlman
‘The Phosphoresence’ by Nicholas Ruddock
‘The Human Phonograph’ by Jonathan Tel

Now in its seventh year, the award has again cemented its reputation for showcasing both established and emerging writers. Alix Christie’s first novel, Gutenberg’s Apprentice, was published in 2014, whilst celebrated author Edith Pearlman has published more than 250 works of short fiction. Jonathan Tel is the only author to have been previously shortlisted.
The winner will receive £30,000, and the five other shortlisted writers will each receive £1,000. The winner will be announced at a gala dinner hosted by EFG at Stationers’ Hall in London on Friday 22 April. Readers can read the shortlisted stories on the new website for the prize:
This year’s judging panel comprises broadcaster and novelist Melvyn Bragg; critic and commentator Alex Clark; novelist and short story-writer Mark Haddon, and award-winning author Rose Tremain. Andrew Holgate, Literary Editor of The Sunday Times, completes the line-up, alongside the non-voting chair of judges Lord Matthew Evans, who co-founded the award in 2010.

The Award accepts entries of 6,000 words or under published in English from fiction authors from anywhere in the world who have been published in the UK or Ireland. The Award reflects The Sunday Times’ support for outstanding writing and the rich literary heritage of the newspaper, and the ongoing commitment of EFG, a leading international private bank, to the literary world. The Award is managed each year by the reading charity, BookTrust.

Previous winners are Chinese writer Yiyun Li for her story ‘A Sheltered Woman’ (2015), three Pulitzer prizewinners – US author Adam Johnson (2014), US-Dominican author Junot Diaz (2013) and US author Anthony Doerr (2011) – Kevin Barry from Ireland (2012), and CK Stead from New Zealand (2010). Shortlisted authors have included Hilary Mantel, Emma Donoghue, David Vann, Elizabeth Strout, Ali Smith and Gerard Woodward.

For full details of the Award visit: or
Keep up-to-date with the Award via Twitter (@shortstoryaward , @EFGint and #STEFG) and Facebook:

Friday 22 April 2016 9pm Winner announced

The Dog Diet by Kate Bendix


We are what we eat. And the same goes for our dogs…

 9781780722504 (1)Over the past 20 years, our dog’s lives have come to mimic our own. They are overfed, under-exercised and stressed, and because of this they are increasingly taking on our shape and disease pattern. More than half the dogs in this country are now either overweight or obese. And the instance of obesity, diabetes, heart disease and inflammatory bowl disease in our dogs has rocketed.

In this book, Kate Bendix presents a brilliantly compelling case for better dog nutrition. Based on the latest science, it includes enough pet food knowledge to enable you not only to get your dog’s weight down but to transform her health in general. It will sort out many of the common, niggling health issues (itchy skin, dog breath, dodgy joints) and even prolong her life. Follow this advice and you will have a slimmer, happier dog – a gleaming, sleek Greek god of a hound who snoozes when she should, doesn’t moult as if fur just went out of fashion, and runs like the wind. Just because she can!

The catch? There isn’t one. The Dog Diet is easy, it won’t cost you a fortune or eat into your precious downtime; and, wait for it… your dog will actually enjoy it.


Kate Bendix worked for many years in television documentaries, before setting up her website, My Itchy Dog. She is an experienced broadcaster and features regularly on radio shows discussing dog health, she also writes for the canine magazines.


Some discussion points from the author:


  • Dog Food – the myth about super-premium brands – often very similar to most economy foods but marketed cleverly. What do they really contain?


  • Finding the right mix of raw food / home cooked food / bought food to feed your dog.


  • Treats – how to make delicious homemade treats for your dog – or failing that the best ones you can buy from the shop.


  • Healing Recipes to make your mutt feel better – whether it’s a leaking gut, keeping joints supple and pain free or helping your dog take his medicine – these natural recipes can really help.


  • Kate can also talk about general dog know-how – such as how to select the right breed for your life, taking your dog on holiday, training your puppy, rehabilitating rescue dogs, seasonal problems etc.



A practical and funny handbook… which shows how easily a varied and unprocessed diet can make dogs slim and vibrant.”

Anna Webb – Barking Blonde & broadcaster




Or visit Kate’s website –

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Watch out for the luminous Film tie in imagefilm adaptation of ‘Brooklyn’ by Colm Tóibín which is released by Lionsgate on 6th November 2015 Nationwide.

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The Sunday Times Audible Short Story Award

The leading provider of spoken word entertainment will join forces with The Sunday Times to produce an audio anthology for The Sunday Times Audible Short Story Award 2019, now in its tenth year Audible, the leading provider of audio storytelling has joined forces with The Sunday Times to sponsor The Sunday Times Audible Short Story […]

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Day of the Accident

A haunting new thriller by the author of My Sister’s Bones that asks the question: how far would you go to prove you didn’t kill your daughter? Sixty seconds after she wakes from a coma, Maggie’s world is torn apart. The police tell her that her daughter Elspeth is dead. That she drowned when the […]

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