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In his ground-breaking new book Professor Robert Cialdini offers revelatory new insights into the art of winning people over. It isn’t just what we say or how we say it that counts, he argues, but also what goes on in the moments before we speak. Effective persuasion requires effective pre-suasion.
Frequently regarded as the ‘Godfather of influence’, Cialdini’s New York Times bestselling book Influence swiftly established him as the world’s foremost authority on the science of persuasion. It has sold over 3 million copies and has been translated into 30 languages. Warren Buffett declared Influence to be among his favourite business books, and it has also won plaudits from such major thinkers and writers as Daniel Kahneman, Daniel Pink, Tom Peters and Chip Heath.
His forthcoming book Pre-Suasion draws on a series of compelling case studies and a profound understanding of human psychology to explore those key seconds that determine the success of an attempt to influence, persuade or win over. As such it will be of invaluable practical help to people such as advertisers, publicists, fund-raisers, recruiters – even parents negotiating with recalcitrant children. At the same time it will reveal to the general reader the pre-suasive ploys used by successful influencers – from marketers to politicians – to ensure that their message gets across. For full details visit the Pre-Suasion campaign page.