About PR Collective

PR Collective is an independent collective of experienced freelancers specialising in PR for the publishing, arts and culture sectors.

The PR Collective’s strength is its shared experience in conjunction with a personal and individual approach to client relationships. We are a collective of individuals at the top of our profession, we are not a PR company. As independent PR freelancers we collaborate to develop effective media campaigns to navigate the ever changing world of the media, delivering first class campaigns for the publishing, arts and culture sectors.

Katherine Stroud

Katherine Stroud, PR Collective Founder, is an independent Public Relations Consultant who specialises in the fields of Literature, Culture and Campaigning. She has worked in PR for over 14 years beginning in the PR department of Random House before joining Penguin six years later. Katherine has worked with many prestigious authors on the Random House, Vintage division lists including Henning […]

Sue Amaradivakara

Sue, PR Collective Co-Founder, has worked in books and arts publicity for nearly twenty years. She left Random House in Jan 2013 to work as an independent publicist and since then has worked on a wide range of high profile projects including The Examined Life by Stephen Grosz, (three months in the Sunday Times bestsellers lists); The […]

Becke Parker

Becke Parker, PR Collective Co-Founder is a highly experienced books and arts publicist and communications specialist.  As Commercial Publicity Manager at Michael Joseph Penguin, Becke delivered high profile campaigns across fiction and non-fiction, including Sue Townsend, The Hairy Bikers, Ronnie Corbett, Claudia Roden, Lucy Cavendish and the Healthy Penguin Health and Lifestyle list.  As a freelance publicist she managed […]

PR Collective’s current campaigns

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Nine Nasty Words

Language evolves with time, and so does what we consider profane or unspeakable. Nine Nasty Words is a rollicking examination of profanity, explored from every angle: historical, sociological, political, linguistic. In a particularly coarse moment, when the public discourse is shaped in part by once-shocking words, nothing could be timelier.

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I Can’t Believe It’s Baby Food!

My aim is to help parents make both cooking and mealtimes as enjoyable and stress-free as possible. It’s all about sharing food that the whole family will love, with your baby in a highchair pulled up to the table. Apart from the first few weeks of weaning, there really is no need to cook twice. In fact, it’s much better that you don’t! Your baby will benefit both nutritionally and developmentally from eating with you; and, if you are not stuck in the kitchen all day preparing endless different meals, you’ll be happier and less frazzled, too.

Your child’s development depends on three key areas of health that are intertwined and are interdependent – these are the Brain, the Immune system and the Gut (BIG). The first thousand days seems to be the critical window to get this essential BIG nutrition trio functioning well, as that is when your baby’s mind, immune-resilience and intestinal health are being primed for the future.

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Extra Life

Steven Johnson will present a four-part television series with historian David Olusoga, also titled Extra Life: A Short History of Living Longer. As with the book, the series, set in the context of today’s COVID-19 crisis, explores the lessons learned from previous global pandemics—including smallpox, cholera, the Spanish flu, and others—and reveals how scientists, doctors, self-experimenters, and activists launched a public health revolution, saving millions of lives, fundamentally changing how we think about illness and ultimately paving the way for modern medicine.

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