The Up Side of Down

BOUNCING BACK IN BUSINESS AND IN LIFE

Megan McArdle

Published by Head of Zeus in Hardback / Epub (£15.00) on 06-03-2014

Why do some failures inspire breakthroughs and others breakdown?

We are surrounded by failure. It is a natural part of life. Most new products fail. So do most businesses. And, if we are honest, most of us have experienced a major setback in our personal or professional lives. Yet we are terrified of failure, it’s painful and embarrassing. We don’t like it. But as journalist and commentator Megan McArdle argues in her life-changing new book, THE UP SIDE OF DOWN, failure is how people and businesses learn.

Whether they are operating as individuals or organisations, people let failure cripple them. Blocked by cognitive errors, most are unable to pick themselves up swiftly and move on to a new strategy. Instead they will waste time consumed by their own anxieties brought about by failure. Messing up goes against the grain, we feel it should not be possible to blunder your way to the top. From Alexander the Great to Abraham Lincoln, we lionise pioneers and innovators who triumph, but rarely do we discuss the false theories they believed and dead ends they went down along the way.

McArdle engagingly reveals that by embracing risk and change, we learn about what works and what doesn’t. Drawing on cutting-edge research in science, psychology and economics, and using compelling case studies, THE UP SIDE OF DOWN shows how we could and should be using our experiences of failure and error to our advantage. You have to learn to fail well.

Shining a light on various aspects of society and exploring her own experiences of failure – losing her job and sending her CVs into a void, desperately clinging to a relationship that was clearly not working – Megan McArdle shows how to recognise when you’re in a rut, how to dig your way out and bounce back successfully.

Thought-provoking, enlightening and hugely inspiring, THE UP SIDE OF DOWN just might change the way you see the world.

  • A vibrant book on a vibrant subject…full of unexpected insights and a pleasure to read.

    Tim Harford

PR Collective’s current campaigns

See more campaigns →

Cassoulet Confessions

Published by Hardie Grant on 15 September 2022, Hardback, £16.99  ‘Cassoulet Confessions’ is an enthralling memoir by award-winning food and travel writer Sylvie Bigar that reveals how a simple journalistic assignment sparked a culinary obsession and transcended into a quest for identity. Set in the stunning southern French countryside, this honest and poignant memoir conveys […]

Read more →

Nine Nasty Words

Language evolves with time, and so does what we consider profane or unspeakable. Nine Nasty Words is a rollicking examination of profanity, explored from every angle: historical, sociological, political, linguistic. In a particularly coarse moment, when the public discourse is shaped in part by once-shocking words, nothing could be timelier.

Read more →