5:2 Your Life


Emma Cook

Published by Hutchinson in Paperback / Epub (£10.99) on 02-01-2014

The fast way to get your life in shape 

Everyone understands the premise of 5:2 – that it’s not about deprivation, it’s about enjoying whatever you want just not all of the time.  A technique that doesn’t overtax your willpower, the 5:2 ratio can help put us back in touch with every aspect of our lives.  Author and commissioning editor Emma Cook shows how to achieve a better, healthier balance in life, physically and emotionally.

5:2 Your Life is an easy-to-follow guide to how the revolutionary principles of the 5:2 diet can be applied to key areas of your life including: Fitness, Drinking, Money, Worry, Productivity, Relationships, Screen Time and Technology, Environment.

As with the diet, the 5:2 Your Life philosophy isn’t extreme. You choose the area of your life you’d like to change, turn to that chapter and try to focus on that area for just two days each week with the help of the seven-step plan provided.  You can move at a pace that suits you, whether it’s going offline, spending less money, cutting your alcohol units, working more productively, exercising more or helping the environment.

Talking to many specialists whilst writing the book, Emma Cook found that without exception, all the experts – in the areas of psychology and psychotherapy, fitness, culture, productivity, environment, finance, drink, technology, relationships and worry – have embraced this ratio.

  • No complicated rules
  • Clear and flexible strategy
  • 7-step plan
  • Specialist advice throughout
  • Advice and testimonies from people who’ve tried it


PR Collective’s current campaigns

See more campaigns →

Nine Nasty Words

Language evolves with time, and so does what we consider profane or unspeakable. Nine Nasty Words is a rollicking examination of profanity, explored from every angle: historical, sociological, political, linguistic. In a particularly coarse moment, when the public discourse is shaped in part by once-shocking words, nothing could be timelier.

Read more →

I Can’t Believe It’s Baby Food!

My aim is to help parents make both cooking and mealtimes as enjoyable and stress-free as possible. It’s all about sharing food that the whole family will love, with your baby in a highchair pulled up to the table. Apart from the first few weeks of weaning, there really is no need to cook twice. In fact, it’s much better that you don’t! Your baby will benefit both nutritionally and developmentally from eating with you; and, if you are not stuck in the kitchen all day preparing endless different meals, you’ll be happier and less frazzled, too.

Your child’s development depends on three key areas of health that are intertwined and are interdependent – these are the Brain, the Immune system and the Gut (BIG). The first thousand days seems to be the critical window to get this essential BIG nutrition trio functioning well, as that is when your baby’s mind, immune-resilience and intestinal health are being primed for the future.

Read more →