Noah J. Goldstein PhD, Steve Martin and Robert B. Cialdini PhD

Steve Martin, Noah Goldstein and Robert Cialdini are renowned practitioners of the science of persuasion. Their books have sold over 4 million copies, are taught in Business Schools around the world and have attracted the interest of world leaders, policy makers and global businesses. They are the authors of the Royal Society Prize listed bestseller Yes! and The Small Big.

Steve Martin is an author, business columnist and CEO of INFLUENCE AT WORK UK. His work applying persuasion science to business and public policy has been featured in the national and international press including BBC TV and radio, The Times, Wall Street Journal, New York Times, Harvard Business Review and Time magazine. (Steve penned the original and now world-famous set of Tax Letters that generated millions in extra revenue for the UK Government). His regular columns are read by over 2 million people every month and include the monthly ‘Persuasion’ column in British Airways’ in-flight magazine and the Harvard Business Review. He is a guest lecturer on Executive Programmes at the London Business School, the London School of Economics and the Judge Business School, University of Cambridge.

Noah Goldstein is Associate Professor of Management and Organization, Psychology, and Medicine at UCLA Anderson School of Management. He previously served on the faculty of the University of Chicago Booth School of Business. His research and writing on persuasion and influence have been published in many of the premier business journals. Goldstein’s work on persuasion was featured in the Harvard Business Review 2009 List of Breakthrough Ideas and has regularly been featured in prominent news outlets such as the New York Times, the Wall Street Journal, and National Public Radio.

Robert Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance and negotiation. Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. As well as his best-selling books, his groundbreaking research has been featured in the most prestigious of scientific journals as well as on TV, radio, and in business and national press throughout the world. He is author of bestselling books Influence and Pre-Suasion. In the field of influence and persuasion Cialdini is the most cited living social psychologist in the world today

PR Collective’s current campaigns

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Nine Nasty Words

Language evolves with time, and so does what we consider profane or unspeakable. Nine Nasty Words is a rollicking examination of profanity, explored from every angle: historical, sociological, political, linguistic. In a particularly coarse moment, when the public discourse is shaped in part by once-shocking words, nothing could be timelier.

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I Can’t Believe It’s Baby Food!

My aim is to help parents make both cooking and mealtimes as enjoyable and stress-free as possible. It’s all about sharing food that the whole family will love, with your baby in a highchair pulled up to the table. Apart from the first few weeks of weaning, there really is no need to cook twice. In fact, it’s much better that you don’t! Your baby will benefit both nutritionally and developmentally from eating with you; and, if you are not stuck in the kitchen all day preparing endless different meals, you’ll be happier and less frazzled, too.

Your child’s development depends on three key areas of health that are intertwined and are interdependent – these are the Brain, the Immune system and the Gut (BIG). The first thousand days seems to be the critical window to get this essential BIG nutrition trio functioning well, as that is when your baby’s mind, immune-resilience and intestinal health are being primed for the future.

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Extra Life

Steven Johnson will present a four-part television series with historian David Olusoga, also titled Extra Life: A Short History of Living Longer. As with the book, the series, set in the context of today’s COVID-19 crisis, explores the lessons learned from previous global pandemics—including smallpox, cholera, the Spanish flu, and others—and reveals how scientists, doctors, self-experimenters, and activists launched a public health revolution, saving millions of lives, fundamentally changing how we think about illness and ultimately paving the way for modern medicine.

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