Nick Potter

Nick Potter is a registered osteopath who specialises in cervical spine injuries as well as head, neck and facial pain syndromes. Since qualifying in 1993, he has split his time between his clinical practice and performance medicine. He has worked with elite track athletes, professional golfers, tennis players and Formula 1 drivers. And over the last 15 years he has highlighted and elucidated the concept of the upper cervical syndrome for which he has formulated treatment techniques with great success. He has also been consultant to a leading hedge fund on human performance and wellbeing for 6 years. He has used the knowledge he has gleaned from these arenas to learn what makes us tick and ultimately, why we hurt.


Nick fundamentally believes in making treatment fun and as easy as possible, whenever possible, as well as empowering patients to take control. Perhaps most important of all for patients, he has had a spinal injury himself.

PR Collective’s current campaigns

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Nine Nasty Words

Language evolves with time, and so does what we consider profane or unspeakable. Nine Nasty Words is a rollicking examination of profanity, explored from every angle: historical, sociological, political, linguistic. In a particularly coarse moment, when the public discourse is shaped in part by once-shocking words, nothing could be timelier.

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I Can’t Believe It’s Baby Food!

My aim is to help parents make both cooking and mealtimes as enjoyable and stress-free as possible. It’s all about sharing food that the whole family will love, with your baby in a highchair pulled up to the table. Apart from the first few weeks of weaning, there really is no need to cook twice. In fact, it’s much better that you don’t! Your baby will benefit both nutritionally and developmentally from eating with you; and, if you are not stuck in the kitchen all day preparing endless different meals, you’ll be happier and less frazzled, too.

Your child’s development depends on three key areas of health that are intertwined and are interdependent – these are the Brain, the Immune system and the Gut (BIG). The first thousand days seems to be the critical window to get this essential BIG nutrition trio functioning well, as that is when your baby’s mind, immune-resilience and intestinal health are being primed for the future.

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