Gong Ji-Young

GONG JI-YOUNG is one of Korea’s most beloved and critically acclaimed novelists. She has sold over 10 million books in South Korea alone. Her awards include the 2011 Yi Sand Literary Award, the 21st Century Literary Award, Korean Novel Prize, Special Media Award and Amnesty International for Our Happy Time.  This is the first time, Gong Ji-Young’s work will be published in English Language.

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In his ground-breaking new book Professor Robert Cialdini offers revelatory new insights into the art of winning people over. It isn’t just what we say or how we say it that counts, he argues, but also what goes on in the moments before we speak. Effective persuasion requires effective pre-suasion.