The Meaning of Pain

What it is, why we feel it, and how to overcome to it

Nick Potter

Published by Short Books in Hardback / Epub (£14.99) on 16-05-2019

Nearly half of us at some point in our lives will suffer chronic pain. We go to the doctor, where the standard treatment on offer is either medication or surgery, costing the NHS £1 billion per year – most of which, according to osteopath Nick Potter, is money down the drain.

In his view, the reason why traditional medicine doesn’t work is because chronic pain often has less to do with twisted muscles and more to do with far deeper-rooted anxieties.

One of the leading experts on pain in all its forms, Potter has had 25 years’ clinical experience of treating people – from elite athletes and hedge-funders to over-stretched families – who present with real symptoms and real physical pain, for which there appears to be no root cause.

In this fascinating book, he takes us on a journey through biology, evolution and contemporary social behaviour to explain the mystery of pain. He presents his own roadmap for wellbeing (including his acclaimed theory of breathing), along with success stories from his consulting room, and shows us how to spot the signs and break the vicious cycle of stress, pain and anxiety before the damage is done.

PR Collective’s current campaigns

See more campaigns →

Nine Nasty Words

Language evolves with time, and so does what we consider profane or unspeakable. Nine Nasty Words is a rollicking examination of profanity, explored from every angle: historical, sociological, political, linguistic. In a particularly coarse moment, when the public discourse is shaped in part by once-shocking words, nothing could be timelier.

Read more →

I Can’t Believe It’s Baby Food!

My aim is to help parents make both cooking and mealtimes as enjoyable and stress-free as possible. It’s all about sharing food that the whole family will love, with your baby in a highchair pulled up to the table. Apart from the first few weeks of weaning, there really is no need to cook twice. In fact, it’s much better that you don’t! Your baby will benefit both nutritionally and developmentally from eating with you; and, if you are not stuck in the kitchen all day preparing endless different meals, you’ll be happier and less frazzled, too.

Your child’s development depends on three key areas of health that are intertwined and are interdependent – these are the Brain, the Immune system and the Gut (BIG). The first thousand days seems to be the critical window to get this essential BIG nutrition trio functioning well, as that is when your baby’s mind, immune-resilience and intestinal health are being primed for the future.

Read more →